Startup fundamentals offers an insightful introduction to the entrepreneurship processes. It is a guide on how to move your ideas or skills, profitably, from your mind to the market. Thisbook covers the four basic processes that helps an entrepreneur build sustainable businesses. This book explains ideation and how to come up with ideas that would be profitable in the market. The book also covers feasibility and how an entrepreneur can conduct a valid feasibility study. Business planning and business model design as well as strategic execution is also covered in course. For entrepreneurs who are hoping to get started and get it right in business, this is the best point of entry. This book offers the knowledge that you need in order to build a rock solid business that can withstand the challenges of business startup.